The Intersection of luxury and sustainability

Edward Newell, founder of NewTree Ranch, sees no divide between indulgence and responsibility. “At NewTree Ranch, I see sustainable luxury as creating something beautiful and memorable for our guests while also nurturing the land that makes it all possible. We’re always looking at how we can do things that not only elevate the experience but also give back to the place that hosts us,” says Newell.

The estate operates on 90% solar power, grows more than 200 varieties of organic fruits and vegetables in its biodynamic garden, and has more than 30 sustainability practices in place — from bee repopulation and soil enrichment to redwood reforestation. Guests are invited to take part in this regenerative way of living, sometimes in the simplest ways: picking vegetables for dinner, walking forest trails, or breathing in the vibrancy of toxin-free air.

“When guests arrive, they can feel it,” Newell reflects. “The energy of the gardens, the vibrancy of the soil, and the way everything tastes just a little more alive because it’s grown right here with care. Guests often tell me their kids and their dogs seem lighter, happier, sometimes the happiest they’ve ever seen them. That joy comes from being surrounded by a place that’s truly alive.”